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Our Team
Medical Devices
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  • Feather Safety Razors
  • CAPSULaser
MIRACLE MEDICAL
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Meet The Team

Dr. Abdelkarim Zeineldin


I'm the Managing Partner & Founder of Xen-Innovation, 

Pharmacist, MBA, pharm. D,  with 18 years of experience in pharmaceuticals, 14 years in Pfizer in sales and commercial roles.

Education

  • BSc.Ph, faculty of Pharmacy Helwan University, Egypt
  • PharmD, faculty of Pharmacy Helwan University, Egypt
  • Strategic Management Diploma, European Graduate School of Management, UK
  • Master of Business Administration
  • Project Management certificate, European Graduate School of Management, UK
  • Finance certificate, European Graduate School of Management, UK
  • HR management certificate, European Graduate School of Management, UK

Formerly

18 years of Pharma experience with Pfizer and other Pharma sectors.

  • Country Sales Manager Rare Disease 
  • Institution Senior Product specialist 
  • Institution Senior Med. Rep.
  • Professional Med. Rep. 
  • Pharmacy manager in Nahdy Medical Company 
  • Purchaser in the Egyptian holding company for pharmaceuticals

Dr. Ahmed Said

 

I'm the Marketing & Medical Director of Xen-Innovation, 

Pharmacist, EMIMBA, MBA, CBM, CSBP, CDMP, with 20 years of experience in healthcare, 17 years in Pfizer in sales and Marketing roles.

Education

  • BSc.Ph, faculty of Pharmacy Cairo University
  • Strategic Management Diploma, European Graduate School of Management, UK
  • Executive Mini MBA, London School for Business and Finance, UK  
  • Master of Business Administration, Geneva Business School
  • Certified Digital Marketing Professional, Digital Marketing Institute, Dublin Ireland
  • Certified Strategy and business planning professional, the KPI institute, Melbourne Australia
  • Certified Brand Manager , The Association of International Product Marketing and Management, USA
  • Project Management certificate, Project Management institute

 Formerly

17 years of Pharma experience with Pfizer Biopharmaceuticals in different occupation in Emerging Markets

  • Project Lead for AFME & APAC regions 
  • Country Brand Lead-Hospital & Biosimilars 
  • Marketing Manager Primary Care & Established portfolio
  • Country Portfolio Lead-Cardiovascular Portfolio 

Global commercial excellence award winner 2016 (the highest global commercial award in Pfizer).

Mohamed Samir


I'm the National Sales Manager

 More than 15 years experience in pharmaceuticals and medical devices field. 

 Vast experience in Ophthalmology related devices. 

Education

  • Pharmacist, Zagazig University, Egypt

Previously

  • Area manager ( western area ) at Experts Medical supplies
  • Medical Device Sales Representative, Experts medical supplies Full-time
  • Professional Medical Representative, Al Ghosaibi pharmaceutical company
  • medical representative, kuwati saudi pharmaceutical company

Elaf Helwani

 

Director of Human Resources and Women Empowerment – GCC, Xneinnovation

I am Elaf Helwani, Director of Human Resources and Women Empowerment _(GCC) at Xneinnovation.

I earned this position following a progressive career path at Miracle Medical Company, the official agent of Xneinnovation in Saudi Arabia, where I began as an Administrative Assistant, then advanced to HR and Marketing Specialist, then to HR Manager, and ultimately reached my current leadership role.

I hold a Bachelor's degree in International Business Administration from King Abdulaziz University, along with several specialized courses in workplace behavior and ethics.

Prior to joining Miracle Medical Company, I accumulated over ten years of professional experience in administrative and marketing roles across various companies.

I am passionate about meaningful volunteering and committed to fostering empowering, supportive workplace environments that drive growth and excellence.

I believe in the power of leadership, empathy, and continuous development to inspire lasting change

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